
Photo by Gentl & Hyers
This bright-green combination of lemon and mint is found on tables throughout the Middle East. But the name limonana is borrowed from, of all places, a 1990s advertising stunt. To showcase the power of bus ads, an Israeli advertising firm created a fake product called Limonana—a mash-up of the similar Arabic and Hebrew words for lemon and mint. Soon, everyone was asking for the thirst-quencher by name.


