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Middle Eastern Limonana

4.8

(9)

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Photo by Gentl & Hyers

This bright-green combination of lemon and mint is found on tables throughout the Middle East. But the name limonana is borrowed from, of all places, a 1990s advertising stunt. To showcase the power of bus ads, an Israeli advertising firm created a fake product called Limonana—a mash-up of the similar Arabic and Hebrew words for lemon and mint. Soon, everyone was asking for the thirst-quencher by name.

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